There isn’t an industry, at least none that immediately spring to mind, where breakthrough technology and innovation – being the ‘first’ isn’t a good thing.
If we take a second to think about our everyday, we’re always seeking out the latest, newest, and best on offer from phones, TVs, cars and clothing. Sometimes, however, it’s worth just taking a step back for moment – we have managed to evolve as a race for millions of years without a watch that measures our steps, heart beat, oxygen levels and more - is it essential to our future that we have such items?
Think about the last few years and the latest new diets (we’re not talking Victoria Beckham’s “I sniff half a grapefruit and I’m no longer hungry diet”) but, how many of us have dipped at least a toe into keto, paleo or Joe Wicks Body Coach eating plans?
Why? They work. Why? Because they go back to our hunter-gatherer selves and a time when we didn’t calorie count on our phones, refined sugar wasn’t available in packets at the local cave. It was all See Hunt Kill Eat.
You might be wondering at this point exactly where this is going (to be fair, I got a little distracted there for a while) and how does it link to pet food. Wonder no more, because we are going to take a ponder over Cold Pressed pet foods.
An innovation from yesterday
Whilst Cold Pressed pet foods, in particular dog foods, have gained an increasing name for themselves over the past few years as being the latest thing in pet food, it probably won’t surprise you that there’s new about Cold Pressed.
It is an ancient process which enables the extraction of the goodness from ingredients without breaking them down so they are no longer of nutritional value.
Although dogs have only seen this as a food type over the last decade, animals such as pigs, horses and cattle have been eating this type of food for over 50 years.
A good way to think of it is your granny’s vegetables, boiled for so long you can’t even keep them on your fork, then you learn you should only be blanching them for a couple of minutes – otherwise they are tasteless and have about as much goodness in them as a stone.
What is Cold Pressed Dog Food?
Before we dive straight into that, let's look quickly at types of dry dog food; there’s Cold Pressed and there’s kibbled. (we said quickly)
I would bet that around 99% of us feed our dogs kibbled food, now we’re not saying all kibbled food = bad. Just have a browse through the pages of Oscar & Friends to learn how some of it is made. What we are saying is there’s a high percentage of ‘bad’ about, most of which you would be able to pick up at your local supermarket.
This kibbled food is extruded at incredibly high temperatures, if you cooked your dinner at 145°C you probably wouldn’t expect to get that much from it now.
Nutrients and proteins – destroyed, digestibility – reduced, starches become more complex (sugars).
Cold Pressed on the other hand, this gently mixes the ingredients in order to retain their structure, and in turn goodness and then it is ‘pressed’ at a temperature of around 55-65°C.
The Gentle and Lower Temperature aspects of production are crucial, they allow ingredients to be added, such as herbs, sources of essential vitamins and antioxidants, which have significant health benefits for our faithful companions. These cannot be used in traditional extruded ‘kibble’ as they would be almost entirely destroyed in the high temperature process.
Cold Pressing also minimises the impact of temperature damage and produces a food with greater digestibility and superior nutritional value.
The natural blending of materials and gentle pressing creates a high density, high nutrient, high digestibility product that breaks down quickly and easily in the digestive process; naturally releasing all the value and healthy goodness as it does so. Whereas, traditional kibble soaks up moisture, expands and can cause bloating, and can remain intact and partially digested for hours.
Which Cold Pressed Dog Food?
Despite their popularity, you won’t find may Cold Press dog foods down the aisle of the stack ‘em high sell ‘em cheap local supermarket.
I can hear the question you are answering for yourself, and the answer is actually, not necessarily. As you have gathered no doubt, Cold Press food is highly nutrient dense and this means…..your dog will likely need less food than your usual brand.
How much less food is very specific to your dog and their age, activity levels, medical history but, you could be feeding up to 30% less with a Cold Press food and have a dog with more energy, looks and feels healthier and has less issues requiring a vet visit.
We’ll say it once more, up to 30% less food!
But which Cold Press food? It might surprise you to learn that there is only one Cold Press food made right here in the UK – every other brand you can buy here is imported.
That brand is Wilsons and it’s made in Blairgowrie, Scotland. Wilsons have been creating pet foods since 1861, so what they don’t know, truly isn’t worth knowing.
During this time millions have kept their pet healthy and happy with Wilsons food.
Wilsons works with the very best nutritionists around to help them formulate their food recipes and they continue to develop and improve on-going. These nutritionists are experts in Cold Press who create the recipe your dog eats from foundations of science
They also use the highest quality, locally sourced ingredients, which means when the process of creating your dogs food starts, you won’t find any fresher ingredients than you do here. Each recipe is carefully created to ensure balance across the six major food groups Carbohydrate, Protein, Fat, Vitamins, Minerals and Water.
The result is the highest quality, and only UK made, Cold Press dog food in existence.
At Oscar & Friends, we stock all three Wilsons Cold Press dog foods: Scottish Salmon & Sweet Potato, Chicken & Vegetable & Lamb and Rice. All three are available in 2.5kg & 10kg bags we also have some very special offers on right now as Wilsons is a new range for us.
Wilsons have designed their recipes around the following nutritional breakdown:
- 26% Protein – The careful selection of ingredients and Cold Press process ensures that this is good quality, highly digestible protein with high levels of absorption. We Protein levels have been restricted to around 26% in Wilsons products as this is optimal for domestic dogs.
- 14% Fat – Achieving the appropriate balance of Fat and Protein in a complete dog food is necessary to ensure the dog has enough energy while not suffering with complications. This level of fat has been selected to ensure the maximum transfer of fat-soluble vitamins (Vitamin A, D, E and K) and also to provide enough energy while avoiding the cardiovascular complications that may arise from a high fat diet.
- 5% Fibre - Appropriate level of fibre to aid the creation of well-formed stools.
- 7% Raw Ash - This low percentage of indigestible, inorganic material indicates the quality of the raw ingredients being used and the benefits from the Cold Press technique which does not result in further degradation of raw ingredients.
- Moisture 8%
- Dandelion Root
- Merry Gold Yellow
Starch too, is an essential part of a balanced diet. The domestic dog has adapted over the generations to a starch rich diet but is only able to digest cooked starch. Wilsons pre-cook their starch (particularly peas) to break down the cell walls and aid digestion.
Most dogs tolerate wheat and other grains quite well and have no adverse effects from having them in their diet. However, some do not. In some dogs, high levels of gluten (a protein found in wheat) can affect the digestive system, which can lead to malabsorption and immune suppression. This reduced efficiency in nutrient transfer, can lead to deterioration in behaviour, depression, skin and coat quality, or any number of other ailments. The reality is (as with humans!) dogs can be kept well with good nutrition. With a lot of dog foods, we really do not know what they actually contain!
Wilsons, have full transparency and traceability of their ingredients, knowing exactly what is going into the press, why, and where it is from. Two products are completely grain free and the third uses a low allergenicity grain: brown rice.
Designed with a limited ingredient ethos with single source protein. These high-quality ingredients combine with carefully balanced functional ingredients: berries, roots and herbs, to boost and strengthen the immune system, so that it can do its natural defensive work; providing the right nutrition to effectively keep our faithful friends safe and healthy, for longer, happier lives.
Want To Get Your Dog Started On Wilsons Cold Press? Here’s a few tips from the experts at Wilsons to help make the transition as smooth as possible.
As Cold Press food has greater digestibility, is more wholesome nutritionally and has a greater bulk density, it is important to take the following into account when switching from a Kibbled food:
- Overfeeding – A lower amount of food by volume should be fed at any one sitting. That means don’t use your standard receptacle when measuring out your four-legged friends’ meal. If you do; only fill it TWO THIRDS. Overfeeding can result in loose stool (a common result when this advice is not taken) and also weight gain.
- Blend from one food type to the other over a period of about a week. Replacing approximately 20% of the meal with Cold Press per day (by day 3, half and half is about right but remember; only two thirds by volume of Cold Press, compared to dry extruded kibble)
- Water – As with feeding any dry food, our Cold Press product should always be served with a bowl of fresh water, so that your doggie remains hydrated (another disadvantage of kibble with its expansion, is that it actually suppresses the desire to drink, often causing dehydration. If, with your new Cold Pressed dog food, you notice your dog drinking slightly more; this is a very good thing).